
About Valentine Insured
Your trusted insurance partner in Lakeland, Florida. Dedicated to protecting what matters most to you and your family.
Free help with your insurance options
Talk with George Valentine, your local independent broker in Lakeland. Mon–Fri, 8am–6pm. No cost to you.
Meet George Valentine
Hi, I'm George.
For the last five years, I've helped people across Lakeland and Polk County figure out one of the most confusing purchases they'll ever make: health insurance. And almost every conversation starts the same way: "I've been trying to figure this out myself, and I'm more confused than when I started."
That's exactly why I became an independent broker. I didn't want to be tied to one company, pushing one company's plans. I wanted to be able to sit down with you, look at your doctors, your prescriptions, and your budget, and compare every option side by side. Then I tell you what I'd do if I were in your shoes, even if that means the plan you already have is the right one.
Most of the people I work with are in the middle of a big life change: turning 65 and staring at a mailbox full of Medicare ads, retiring early and needing coverage until Medicare kicks in, working for themselves and paying for their own family's insurance, or running a small business and trying to take care of their team.
My help costs you nothing. The carriers pay me the same whether you enroll with me or on your own. The difference is you get a real person who picks up the phone, answers your texts, and is still here when you have a claim question in March.
Think of me as the friend who happens to know insurance. Call or text me anytime at (863) 308-6814. I'd love to help.
— George
Carriers I'm Appointed With
Appointments vary by product and county. Ask me which carriers are available for your ZIP code.
By The Numbers
Our Core Values
The principles that guide everything we do
Customer-Centric
Your needs come first. We build lasting relationships based on trust and transparency.
Integrity
We operate with honesty and ethical practices in everything we do.
Expertise
Our team brings decades of combined insurance industry experience.
Innovation
We stay ahead of industry changes to provide you with the best solutions.
Why Choose Valentine Insured?
Independent Agency
We work with multiple carriers to find you the best coverage at the best price, not tied to any single company.
Licensed Professional
Fully licensed and certified insurance expert with years of experience in Medicare, health, life, and supplemental insurance.
Personalized Service
We take the time to understand your unique needs and provide customized solutions that fit your budget and lifestyle.
Ongoing Support
We're here for you long after enrollment, providing continuous assistance and support whenever you need it.
Local Lakeland Expert
Proudly serving the Central Florida community with a local, accessible office and deep understanding of regional needs.
No Pressure Approach
Education-focused guidance without high-pressure sales tactics. Your peace of mind is our priority.

Ready to Get Started?
Experience personalized insurance service that puts you first. Schedule your free consultation today.
Schedule Free AppointmentRelated Resources
Get a Free, No-Obligation Insurance Quote
Request a free, no-obligation insurance quote. Serving Lakeland, Polk County, and Tampa, FL.
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Learn moreIndependent Health Insurance Broker Serving Lakeland & Tampa, FL
Compare ACA, Medicare, and life insurance plans from multiple carriers with a local, licensed Florida broker.
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